The back office every South African estate agency should have — without the salary.

The problem

Ashley spends 22 hours a week on admin that should not exist. Every agency in South Africa has an Ashley.

The Time Thief Audit — six tasks, run by hand, every week, in every agency.

  • FICA document chasing

    6–8 hours10/10

  • Lead consolidation (Excel)

    3–4 hoursCritical

  • Photo resizing + social posting

    3–5 hours7/10

  • Deal documents (SCF, letters)

    4–6 hoursHigh — error-prone

  • Manual seller WhatsApp updates

    1–2 hoursOften forgotten

  • Loading listings to PropCTRL

    1–2 hoursRepetitive

Conservative estimate: 15 to 25 hours per week, per agency, every week. That is the equivalent of a full-time salary — in wasted hours.

The systems

Six systems. One back office.

MAXINE runs the work an agency currently pays a person to do by hand.
  • 01

    Lead Hub

    Every enquiry from every portal. One place. Responded to in 30 seconds.

  • 02

    Compliance Engine

    FICA completed in 24 hours. Without Ashley chasing anyone.

  • 03

    Listing Wizard

    Voice note to live on Property24 in under 30 minutes.

  • 04

    Deal File Manager

    Every document generated. Every seller updated. Automatically.

  • 05

    Relationship Mgr

    No warm lead lost. No follow-up missed. No client forgotten.

  • 06

    Canvassing Engine

    Past clients reactivated. Personalised outreach. Qualified leads delivered to the agent.

Pilot

14 hours to 28 seconds.

28s
Lead response time

from over 14 hours

24h
FICA documents

completed

Russell Fisher Properties in Gauteng became MAXINE’s first agency. Lead response time: from over 14 hours to 28 seconds. FICA documents completed in 24 hours — without a single chase call.

Russell Fisher Properties, Gauteng — Pilot Agency